Nature's Cleaner · 100% Renewable

A clean home,
without the chemicals.

Plant-powered formulas built with our G4E complex — tough on grease and grime, gentle on kids, pets, and the planet. Every bottle, 100% recyclable.

Plant Powered
Pet Friendly
Allergy Safe
Non-Toxic
Pure Earth product lineup
0Harsh chemicals.
Ever.
The Signature Label

We put everything on the label —
because most brands don't.

PURE EARTH
Nature's Cleaner · 100% Renewable
tap to flip the label ↻

Always inside

  • Plant-derived surfactants
  • G4E performance complex
  • Biodegradable formula

Never inside

  • Synthetic fragrance
  • Phosphates & parabens
  • Harsh chemical residue

Non-toxic, by formulation

Every ingredient is sourced from nature and balanced for real cleaning power — no compromises, no cover-up fragrances.

Cruelty-free & made in America

Formulated, filled, and bottled domestically — never tested on animals, at any stage.

100% recyclable packaging

Bottles and pouches are designed to go right back into the loop — not the landfill.

Five cleaners.
One less toxic home.

Ready to use, straight from the bottle — no diluting, no guessing, no mixing chemicals you can't pronounce.

Bathroom Cleaner
Lemon scented

Bathroom Cleaner

Tackles soap scum & hard water on tubs, tile, and sinks.

$8.99
+
Glass Cleaner
Fresh scented

Glass Cleaner

Streak-free shine for windows, mirrors & glass doors.

$7.99
+
Multipurpose Cleaner
Everyday scented

Multipurpose Cleaner

One bottle for counters, chrome, sealed granite & more.

$8.49
+
Degreaser
Citrus scented

Degreaser

Cuts through kitchen grease without the fumes.

$8.99
+
Dish Soap
Lavender scented

Dish Soap

Gentle on hands, tough on baked-on grime.

$6.99
+

Switching is
simpler than it sounds.

No dilution charts, no starter kits to assemble — just swap the bottle under your sink.

01

Pick your cleaners

Start with the essentials — multipurpose, glass, and dish soap cover most of the house.

02

Spray & wipe

Ready to use straight from the bottle. No mixing, no measuring, no mask required.

03

Recycle the bottle

Every bottle is 100% recyclable — rinse it out and it's ready for the next life.

Loved by allergy-prone
households everywhere.

Real feedback from people who switched their whole cleaning cabinet over.

★★★★★

"My son's allergies used to flare up every time I cleaned the bathroom. Not anymore."

Dana R. — Verified Buyer
★★★★★

"The degreaser cuts through stovetop grease better than the 'name brand' stuff ever did."

Marcus T. — Verified Buyer
★★★★★

"Finally a cleaner I don't have to hide from my cat. No fumes, no worry."

Priya K. — Verified Buyer

Questions, answered.

Is Pure Earth safe around pets and kids?+

Yes — every formula is allergy and pet friendly, made from plant-derived ingredients with no harsh chemical residue left behind.

What is the G4E complex?+

It's our plant-based performance system, balanced to deliver superior, optimum cleaning power without relying on synthetic or harsh chemicals.

Is the packaging actually recyclable?+

Every bottle and pouch we ship is 100% recyclable — just rinse and recycle with your normal household recycling.

Where are Pure Earth products made?+

All products are made in America and are cruelty-free, never tested on animals.